REALTORS® of Central Colorado Agents Join REcolorado

By Market News & Stats

Partnership puts home listings in state’s largest MLS and on REcolorado.com

GREENWOOD VILLAGE, CO – February 16, 2016 – REcolorado and REALTORS® of Central Colorado are pleased to announce the expansion of REcolorado products and services to 11 counties in Central Colorado and the San Luis Valley. REcolorado now serves brokers, agents, and appraisers in 27 of Colorado’s 64 counties.

Through the partnership, announced last fall, members of REALTORS of Central Colorado have been moved to the Matrix MLS system, and have joined the nearly 20,000 Colorado real estate agents who already enjoy the benefits of belonging to the largest MLS in Colorado, and one of the largest MLSs in the nation.

“Today’s home buyers and sellers look to their local REALTOR as a trusted advisor who can guide them through the process of buying and selling a home,” said Kirby Slunaker, President and CEO of REcolorado. “Using REcolorado tools, members of REALTORS of Central Colorado can now complement their local market expertise with innovative technology tools, listing information, and streamlined communications that can be used throughout the buying and selling process.”

Listings of central Colorado homes for sale will display on REcolorado.com, a free home search site for consumers, giving home owners the chance to advertise their listings to a state-wide consumer audience. Over the last two years, REcolorado.com has grown in popularity with Colorado home buyers and sellers, getting more than 2.4 million visitors per month.

“Our partnership with REcolorado is a win-win alliance that will enable our REALTORS to continue to be the local experts,” said Kevan Lyons, CEO of REALTORS of Central Colorado. “We are thrilled to be on the leading edge of the movement in Colorado to bring brokers, agents and appraisers the benefits that can only come from having a partnership with a large MLS. These are benefits that will be passed on to our local residents.”

REcolorado’s strategy to lead Colorado’s MLS regionalization efforts has led to national recognition as an innovator in the real estate industry. The partnership with REALTORS of Central Colorado is part of REcolorado’s strategy to unite the state’s real estate professionals by providing wholesale MLS services in markets where consolidation is not a viable option. Colorado’s population growth along the Front Range has created a demand for consolidation. REcolorado is meeting the needs of Colorado brokers, agents, and appraisers by erasing geographic boundaries and transforming the model of the MLS business.

“In an effort to improve the REALTOR’s ability to deliver their clients the very best service, the MLS industry is moving toward regionalization,” said Slunaker. “REcolorado has built a scalable organization with world-class customer service and products, which puts us in a position to lead this effort in Colorado, while also capturing the faith of our constituents and pioneer innovative and meaningful solutions for brokerages firms.”