According to Wikipedia, “Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since 1932, it has been regarded as the beginning of the Christmas shopping season in the U.S., and most major retailers open very early (and more recently during overnight hours) and offer promotional sales.”
So, if you can get a steal of a deal on a 70” flat screen tv, can you get a Black Friday deal on a home? Some realtors are using Black Friday as a clever marketing strategy.
Anthony Rael, Realtor at REMAX Alliance, is promoting a listing as a “Pre-Black Friday Home Special,” encouraging buyers to preview ahead of time, and not worry about “Getting Your Butterball Out of Bed the Day After Thanksgiving” to search for a home. Open House attendees can register to win a twenty pound turkey.
Anthony’s advice to would-be homebuyers this time of year:
“As our home inventory and choices are still somewhat limited, don’t give up. You need to remain focused and committed to the home-buying process, because November and December are great times to purchase a property. Many buyers decide to take time off their home shopping venture during the holidays, which provides a sliver of opportunity with decreased competition, which will hopefully result in a successful bid. If you act soon enough. . . perhaps on a “Black Friday Home Special” like mine, you could be spending Christmas or New Year’s in your new home!”
In a competitive market like Denver, where multiple offers are the norm, it’s important to work with a professional Realtor who can help you navigate the complexities and jump on any competitive “edges” like seasonal timing. Sellers who don’t want to pull their listings over the holidays tend to be more receptive, too.
Happy Holiday House Hunting!